Staying in your toes is the only way to keep in pace with the fast moving digital world. This world is growing big time and so are the marketing techniques and strategies. Today, doing business means going digital. Maintaining an online presence is no longer a choice but a necessity for businesses to survive. As having business website is a must, bringing in digital marketing is crucial too.
So, what are you doing in the digital marketing front – Optimizing landing pages, running banners or doing PPC? Well, there’s more in digital marketing now and much more coming. In the same note, let’s have a look at the emerging trends in digital marketing for 2015.
- Quality Content1
First convince and then convert will be the mantra in 2015 and the coming years. Digital marketing is adapting quality as an integrity which was not that true, few years back. The idea is to build quality content in order to catch and convince the users and conversion follows right after.
“Conversion rate increases up to 60% with good quality content.”
- Content Marketing
Content marketing2 is definitely the next big thing. Not just developing quality content but distributing the same effectively is the main focus. Digital marketers are testing and investing really big in content marketing and thus making it an independent stream of marketing in the digital marketing sphere.
“68% of consumers spend their digital time in reading content from brands of their interest.”
- Paid Social Amplification
Paid social amplification is already happening and that’s just going to increase even more by 2015. Social media ads are run to reach out to a wider audience driving the conversion rate higher. Paid ads expose your business and content to the widest point making it irresistible to avoid. Besides, the present days no longer promises free reach, at least in the digital world. All this while, maintaining the thin line between engagement and annoyance.
“Businesses increased over 40.3% of their budgets in paid channels in the past one year.”
- Mobile Website
Mobile friendly content or mobile site as we say is another trend emerging by the day. Today, almost everyone uses a smart phone and explores the web world in mobile quite often. Your business needs to maintain a mobile friendly content in order to be with the target audience at their go. Besides, when the entire business world is being mobile compatible, you cannot afford to not being one.
“Mobile internet traffic witnesses 3.5% rate of increase per month and this is true across industries.”
- Ad Re-targeting
Last but definitely not the least, is ad re-targeting. You have often seen this working with you as well. There’s been more than few times when you might have purchased a product after clicking a re-targeting ad. Also, re-targeting gives you a better reach to your target audience.
“Re-targeting increases brand revenue by 33%.”
Besides the above five, there’s branding, user engagement, smart SEO and much more that will be trending in the year 2015 in digital marketing.
- Quality content indicates good quality in all products and services that a business offers.
- Content marketing here includes marketing of different types of content including articles, blogs, ebooks, case studies, ebooks, infographics, research reports etc.